Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SIRXOSM001 Mapping and Delivery Guide
Identify and review social media and online platforms for organisational use

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency SIRXOSM001 - Identify and review social media and online platforms for organisational use
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes, skills and knowledge required to source information on a range of social media and online platform categories and brands and their key audiences, and to identify how different platform functions are used by organisations and their customers.This key skill underpins effective performance when selecting and utilising social media and online platforms for diverse purposes. It applies to individuals working at all levels from operational personnel through to managers. They would have already acquired information and computer technology skills sufficient to use the Internet and create basic documents.This unit applies to self-employed individuals, and owners and employees of any type of micro, small, medium or large organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field Online and Social Media
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Source information on social media and online platforms.
  • Identify different categories of social media and online platforms and their use.
  • Identify specific social media and online brands within the categories.
  • Gather information on the popularity and reach of categories and brands.
  • Determine characteristics of key audiences of categories and brands.
       
Element: Identify functions provided by social media and online platforms.
  • Obtain information on platform functions used by organisations to engage with customers and to collect information.
  • Itemise the benefits of different platform functions to organisational use and associated costs.
  • Determine which functions may not be utilised by or be beneficial to organisations.
  • Review a range of social media sites and evaluate how organisations and users are utilising functions.
       
Element: Identify industry specific requirements and preferences.
  • Identify key customer groups for whom industry products and or services are provided and their characteristics and needs.
  • Evaluate popularity of social media and online sites for industry’s main customer groups.
  • Assess the need for particular platform functions to service customer and organisational requirements.
  • Identify functions which present a risk to customers.
       
Element: Identify suitable social media and online platforms.
  • Identify factors that contribute to choice of social media and online platforms to meet particular organisational needs.
  • Identify and rank a range of suitable platforms to meet different and complementary business needs.
  • Update knowledge regularly to identify new platforms and changes to known ones.
       

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify different categories of social media and online platforms and their use. 
Identify specific social media and online brands within the categories. 
Gather information on the popularity and reach of categories and brands. 
Determine characteristics of key audiences of categories and brands. 
Obtain information on platform functions used by organisations to engage with customers and to collect information. 
Itemise the benefits of different platform functions to organisational use and associated costs. 
Determine which functions may not be utilised by or be beneficial to organisations. 
Review a range of social media sites and evaluate how organisations and users are utilising functions. 
Identify key customer groups for whom industry products and or services are provided and their characteristics and needs. 
Evaluate popularity of social media and online sites for industry’s main customer groups. 
Assess the need for particular platform functions to service customer and organisational requirements. 
Identify functions which present a risk to customers. 
Identify factors that contribute to choice of social media and online platforms to meet particular organisational needs. 
Identify and rank a range of suitable platforms to meet different and complementary business needs. 
Update knowledge regularly to identify new platforms and changes to known ones. 

Forms

Assessment Cover Sheet

SIRXOSM001 - Identify and review social media and online platforms for organisational use
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

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Assessor name:

Signature:

Date:

Assessment Record Sheet

SIRXOSM001 - Identify and review social media and online platforms for organisational use

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: